By the time you reach the end of this SEO basics guide, you’ll have a strong understanding of what search engine optimization is, why it’s valuable and important, and how to get great results in an ever-changing SEO environment.
What is SEO & Why is it Important?
You’ve likely heard of Seo, and if you haven’t already, you could obtain a quick Wikipedia definition of the term, but understanding that SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results” doesn’t really help you answer important questions for your business and your website, such as:
How do you, for your site or your company’s site, “optimize” for search engines?
How do you know how much time to spend on SEO?
How can you differentiate “good” SEO advice from “bad” or harmful SEO advice?
What’s likely interesting to you as a business owner or employee is how you can actually leverage Seo services to help drive more relevant traffic, leads, sales, and ultimately revenue and profit for your business. That’s what we’ll focus on in this guide
Domain Purchasing ?
When starting a new website, one of the first and most important decisions you have to make is choosing a domain name. That choice will impact the website’s success in nearly every area, included search engine optimization (SEO) and social media marketing (SMM). Let’s examine how a domain name impacts SEO and SMM and then analyze the factors that make a good domain name.
Should I Choose A Keyword Domain?
For years SEOs and search marketers have often purchased domains that contained their targeted keywords in order to increase CTRs and to help gain higher rankings on Google, Yahoo and other search engines. Let’s examine this strategy to determine if it is still effective.
Many SEO strategists would purchase exact match domains (EMDs), which are domains that exactly match the keyword phrase they are targeting. For example, if they want to rank for “buy green widgets” the person might purchase BuyGreenWidgets.com. EMDs offered two advantages.
The presence of the keyword phrase in the domain was itself a ranking factor.
The presence of the keyword phrase in the domain encouraged other webmasters to include
The keyword phrase in the anchor text when linking to the site.
However, in light of recent Google updates (especially the “EMD update”), EMDs are no longer as helpful as they once were. So you need to purchase domain as per brand, not require to optimize the keyword ranking domain.
Google no longer give higher ranking with domain name. But you need to choose the longer and correct word domain in order to Google crawl give not spell error. i.e . http://itsupportseo.co.uk/ is correct domain type of brand and spellings. If you choose “ITsupoortseo” than chance are you will not get higher ranking as per required Google algorithm
Upload Your Website
Uploading website files is one of the very first steps users have to take in order to publish their creation on the Internet. Now days Many websites available to create website or blog on web very easy and publish to network.
Most user do mistakes to publish the website too early, and then complaint that his/her website not doing well on Google search. Imagine if you try to cook something and eat without cook, chances are your willl spit out.
Same factor here, as soon you publish your website, most chances are Google crawler will crawl the website within 1-2 days, As soon it detects error, it will take in its crawler error database and start throw you in ranking accordingly.
So when you keep updating your website, and remove your error , but your first instance error still remain in Google error data base which take time to remove, but some time it will not remove from crawler data base, result are you will get rank .
You have to make sure you created the right blog/website structure, create shortest URL key for web pages, as long url will not crawl by Google, so make sure your website structure is good accordingly to point short url. Because Crawl keep in his database for url , and when any search queries come along , its check and provide accordingly.
4. How to do Seo
Lots of marketers make the mistake of seeing SEO only as a source of free traffic. It’s true, free traffic is the end result, but it’s not how SEO works.
The real purpose of SEO is to help people who are looking for you find you. To do that, you have to match the content on your website to what people are trying to find.
In order to understand what we need to do for SEO let’s look back at how Google started, how it’s evolving today, and develop a groundwork from which we can understand how to get ranked on Google.